The complete guide to facebook advertising pdf

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The complete guide to facebook advertising pdf

Recently, though, Facebook has been embroiled in scandal after scandal. From Cambridge Analytica, to account hacking, to Russian interference, and more—is Facebook still worth investing time and energy?

Or are its days numbered? Spending time learning Facebook marketing is worth the investment. The most recent data by Pew Research Center shows that every age uses at least one social network site, with younger users with higher percentages. And when it comes to which network people use, Facebook dominates the list. The first and most obvious Facebook marketing tool for brands is Facebook Pages. Like a personal profile, a Page is the hub of information for your brand, be it a company, product, service, or even expert or celebrity.

But in order to see the posts every time they are added, you need to click the option to view posts first. There are a few key differences between pages and profiles.

Another difference is that there are no limits to the number of people that can like your page. If you have a personal account, you can only have 5, friends. But a page can have thousands or even millions of people who like it. You can literally build a new Page in the next 15 minutes and look as professional as a Fortune company.

The downside is just that—they can be hard to get off the ground. Worse, some brands use them poorly and actually hurt their credibility.

The cover image is a different story. Some use photos of employees, while others use fancy artwork and put their contact information in the cover image. This is your chance to tell anyone coming to your page what your business does. Just the basics are best. If you can, take the time to write it specifically for your Facebook audience.

If you have a physical business, you can add a few more features like location and hours.

Facebook Marketing

This page from Eighth Generation is a good example. Major brands like Apple usually only post things they know will be interesting to their fans, like unique video ads, or product announcements. Again, make sure that your posts are helpful or interesting. Spam is one of the quickest ways to lose fans. Before you send out an update, ask yourself if it honestly adds value to the conversation.

Facebook Insights offers some really great analytics for pages. Pay attention to them. Facebook has had groups for a while, but they recently let you create brand-based groups associated with your page.Alright, our coffee break is over!

the complete guide to facebook advertising pdf

Here, you can filter your campaigns by dates, objectives, etc. You can also compare two different date ranges to see how your campaign performance has changed over time. If you want to understand how a campaign is performing right now, select only the last 7 days. A longer period could change all your metrics and make it difficult to understand your recent campaign performance.

You can select a campaign by clicking on the checkbox in front of the campaign name. There are all sorts of different metrics available in Facebook Ads Manager to help you gain an immersive understanding of how your campaigns are performing. You can also set any new report as the default option. Advanced reporting With Campaign Breakdown In addition to the campaign metrics you see in your Ads Manager reports, you can take your Facebook ads reporting routine one step by using the Breakdown menu.

By using the Breakdown menu, you can break down your campaign reports by:. You can select up to one criterion from each section i. To break down your ad campaigns by different criteria, first select one or more Facebook campaigns. Then, select a criterion from the Breakdown menu. Take your time when getting used to all the Facebook Ads reporting options in the Ads Manager.

Create a report on Facebook for your campaigns. This feature could potentially end up saving you a great amount of time. In just a few clicks, you can have a beautiful report ready to show up in your inbox whenever you see fit.

Once you check the preview of your report, you can configure your delivery to be sent to specific email addresses or to be generated from AdEspresso and emailed to you and voila!

Your report templates just saved you some time on reporting, way to go! Moving Forward With Facebook Advertising Alright, we did our best not to overwhelm you with too much new information without sacrificing on ensuring you have a complete basic understanding how Facebook ads work.

Always test your theories and continue to connect with your audiences! Guides eBooks Webinars Blog. Now what? You can, of course, wait a little bit of time to allow some results to happen, but soon after publishing your campaign, you will need to analyze the data and take action to optimize it. Remember: No unattended campaign will last forever! How to do Facebook campaign reporting? What are the most important Facebook ad metrics? Can you use the Campaign Breakdown menu to see more insights?

How can you optimize your campaigns based on your ad reports?Want to start getting leads for your business NOW? Facebook ads is the quickest way to do that, and with this step-by-step Facebook ads tutorial on how to start using paid marketing on Facebook, we're going to get you there in no time.

Following the steps covered in this PDF will get your business up and running on Facebook with some of the best practices you can use today! In part one in this Facebook ads tutorial, we need to get clear on not only what Facebook is, but WHY people are on Facebook.

The first question here is what is Facebook. And while this may sound like a silly question, its actually a very important one. Facebook is a Social Network yes. That is the simple explanation for most people It is also the largest collection of data on the worlds population that ever existed in the history of humanity. So again… Yes Facebook is a Social Network… However it is also the worlds largest collection of behavioral data. Facebook can be an instant source of traffic to your website.

the complete guide to facebook advertising pdf

It can be an immediate source of leads for your business with verified contact information like name email address and phone number. You can generate sales of products directly on Facebook or through ads that track sales conversations on your website. You can build a presence on Facebook with a Fan Page and or Group and engage with them on a regular basis to build and maintain mindshare.

And Facebook can provide you with some incredible information about your target market and your existing customers and prospects. And when I say Facebook I am referring to both the company and Zuckerberg, as well as Facebooks users.

The very first thing for you to know about Facebook, is why people are there. Why are 2 Billion people spending so much time on Facebook. OK, so if they are not there to solve a problem or to buy a product or service… Then why are they there? Here it is…. Connection is one of the most important human needs and Facebook has become one of the primary ways that our culture at this time through out all societies connects with each other and helps us to stay connected regardless of the distance between us.

Friends and Family can be at that furthest point on the other side of the globe and we can still be a part of their daily lives as a result of Facebook. Self expression is about significance which is another basic human need. We all want to feel connected but we also want to feel unique and significant. When we share parts of our lives and other people are liking, commenting and sharing what we have shared it makes us feel significant and validated as an individual.

It breaks up the monotony of the day. We go there to escape and get an instant slice of feel good. For those of you that practice Attraction Marketingthis is good news! The reason that it is so very important for you as a business to understand this… is because you must begin to filter everything that you do through this new understanding.According to Statisticathey currently have over 2.

In other words, this is where your brand needs to be. Whether you monetize your social media posts, create profitable ads, or retarget store visitors, Facebook is one of the most profitable social networks for online retailers. Many have been able to reach their desired customer while generating a profit when marketing for ecommerce on Facebook.

The Facebook login benefits store owners a number of ways. This is great for store owners who want to simplify the checkout process. Facebook is more trusted than an online store a customer is visiting for the first time.

A customer might not want to receive emails from the shop. The downside to this is that not everyone has a Facebook account, which is why on their pop-up Style Saint also includes an email opt-in option. This has two benefits. First, it allows customers to have their product questions answered in chat which is often preferred over email which often has a longer response time. Second, it allows retailers to send Messenger ads to those customers in the future.

See our tools sections to know how to add a Messenger icon on your store. Most people market to the United States and neglect smaller markets. This will help lower your Facebook advertising costs. Start with interest ads, when you get enough data users in a custom audiencetest lookalike audience for visits, lookalike audience for add to cart, and eventually, lookalike audience for purchases.

Experiment with ads. Most people create a Facebook ad that fails and give up. The reality is even stores making 6 figures have ads that fail miserably. Sometimes, ads are created and work well at first but fail overtime. The first ad I ever created back in failed so miserably I was ashamed to tell my boss.

My second ad I ever created ended up converting really well.

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2020]

Experimentation is everything when it comes to Facebook advertising. Direct your traffic to a product page. When creating an ad, you want to have a picture of a product and then direct to a landing page where to sell that exact product. Keep it easy for them. Your picture is everything. One of my best converting ads was for a car cleaning product.

the complete guide to facebook advertising pdf

So I found an image of an angle of a red-orange sports car. It converted at 4 cents a click. You also want to limit the amount of text on the image. I usually opt for no text. Also, use lifestyle images. Very few achieve anything more than that. Price match your ad to your product price. To master Facebook adsyou need to come up with a compelling offer.

If your customer is interested in the product, the offer can help encourage the click through. Offering something for free like shipping or a BOGO offer can help drive the sales. Avoid doing free plus shipping offers as Facebook has been known to crack down on those. Focus on sales.Marketing software to increase traffic and leads. Free and premium plans. Sales software for closing more deals, faster.

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Find HubSpot apps for the tools and software you use to run your business. Read marketing, sales, agency, and customer success blog content. Hear from the businesses that use HubSpot to grow better every day. Create apps and custom integrations for businesses using HubSpot. Find training and consulting services to help you thrive with HubSpot.

Facebook Ads Reporting & Optimization

Get up-to-date research and data on hot business trends. Take courses on the latest business trends, taught by industry experts. Get a primer on how inbound helps your business grow better. Get help if you have questions about using HubSpot software. Find a partner in our global community of service providers who can help you grow.

However, a lot has changed since Facebook first entered the marketing scene. Facebook has 1. So imagine the social influence achievable through Facebook in terms of your peer effectsecommerce business, referrals, customer relationships, reputation, brand awareness, and much more let alone, in combination with other social media platforms you market through.

Globally, the average user spends almost an hour per day on Facebook. In an interview, HubSpot's Founder and CEO Brian Halliganposed the question, "Let's say you're getting started today in marketing and you're building a social media brand — where are you spending your energy if you're that marketer? Vaynerchuk said, " I genuinely believe that.

I think it would be highly detrimental.

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Facebook Pages are the gateway for businesses to market to this holy grail of users. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most.

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An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook. And it allows sales and customer services reps to connect with consumers interested in a brand.

True Facebook marketing requires a consistent, long-term commitment. But we promise, the awareness and demand will be worth it. As you probably know, the majority of Facebook is made up of personal profiles. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook. Facebook offers two categories so you can better customize the fields on your Page. To choose a category, simply start typing and choose from the drop-down list.

We recommend you choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering. Indeed, the Facebook ecosystem has built an ad network with substantial reach power for brands of all sizes. The answer to that question depends on your budget, goals and experience.

Facebook stalking your competition to preview their ad examples is time consuming. Get the examples. If you are already familiar with the Facebook advertising basics, use the outline below to hop around chapters and find the information most relevant for you:. The first chapter of our Facebook ads guide will walk you through how to set everything up, and each subsequent chapter will increase in complexity until you are making more on each spend than you are paying Facebook itself.

It makes no sense to throw money at the wall within the Facebook ecosystem and just hope you can return back. No, to scale your operations, you need to be able to measure effectively and forecast revenue. Facebook advertising can help —— but only if you are well prepared and set up for success. Sign up for our weekly newsletter.Build your digital marketing knowledge, boost your career and add value to your company with free online training, resources and certifications.

Facebook Advertising Made Simple: A Step-by-Step Guide

Want to keep track of your progress? Log in. Build your business through self-paced courses and resources. Take a look at these free, five-minute lessons. You'll learn how to reach more customers — and your professional goals. Getting started with Facebook is easy. Learn how to create a Facebook Page for your business and interact with your customers in a few steps. You can create Facebook Ads directly from your Facebook Page.

Learn how to set your ad objective, find the right photos and text, decide on a budget and more. Share what your business is all about with Instagram. Learn how to set up a business account and post images and videos that showcase your products and company.

Learn to run ads for your business directly from your Instagram account or how to create ads from your Facebook Page that can appear on Instagram. Learn how you can make changes to your ads to improve results and achieve success. Learn how to create a Facebook Page and Instagram account to grow your business. This series of courses will teach you how to engage customers and start promoting your product to new audiences.

Facebook Ads Manager is a powerful tool to manage your advertising needs. Learn how to get started by picking the right objectives and structure campaigns for success.

the complete guide to facebook advertising pdf

Learn how to create ads in Facebook's Ad Manager. This series details how to select an audience, choose images and copy, set a budget and schedule a campaign. Facebook's Ads Manager offers tools to optimise your campaigns. Learn how the Facebook pixel, Insights and split tests can help your campaigns get results. Learn how to create and manage advertising campaigns with Facebook's Ad Manager.

Select your ad objective and audience, build ads, decide on a budget and more. The Facebook family of apps and services offers several powerful free and paid tools to market your business. This series prepares you to put these tools to work to help you grow your business. With over two billion people to reach and innovative creative tools at your fingertips, there are unlimited possibilities for content creators on Facebook and Instagram.

Learn what it takes to turn your big ideas into a big deal. Ready for the busiest season of the year?

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Make it your best yet with this essential set of courses. Learn what you need to know to grow your business with Facebook ads. Establish your business presence on Facebook through the setup, growth and management for your Facebook Page.

Connect with customers with shared updates, photos and videos in your Page posts. Use this course to create an Instagram business account, differentiate it from your personal account and identify various ways it can help your business. Create quality Instagram ads that help you reach the people who matter most to your business. You can create ads from your Facebook Page. Just select promote and choose an ad objective, or promotion, to get started. Create ads that grab people's attention.

Learn about the available ad formats and how to create eye-catching images, videos and more.


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